Instagram automation: from comment to DM, automatically
When someone comments, replies to a story or messages you, answer in seconds — with the link, the price or the next step.
Every comment asking "price?" is a customer waiting. Instagram Automation watches your posts, reels, stories and DMs for the keywords you choose, replies publicly, and sends a private DM with the link, the offer or the form — then saves the person as a lead in your CRM.
What you get
- Comment-to-DM: reply to a comment publicly and send the commenter a private DM, on one post, every post or your next post
- Also triggers on story replies, direct messages, DMs about a post or reel, and comments during an Instagram Live
- Story-reply DMs written by you, or by AI from your business knowledge
- Account safety built in: replies paced and varied the way Meta expects, and paused if Meta restricts the account
- Match any comment, or keywords by exact phrase, contains, whole word or pattern
- DMs with text and a link button, an image, a video or a card
- Follow-up DMs sent later, on a schedule you set
- Collect an email in the chat and save the person as a lead in your CRM
- Tracked links and analytics for every automation, so you can see what gets clicked
- Connect more than one Instagram professional account
How it works
From idea to done in three steps.
Connect Instagram
Link your Instagram professional account with Instagram Login.
Set the trigger
Pick the post, story or DM, and the keywords that should start it.
Write the replies
Add the public reply and the DM, switch it on, and watch the leads come in.
Frequently asked questions
Which Instagram accounts can I connect?+
Instagram professional accounts — business or creator — connected with Instagram's own login. You can connect more than one, up to your plan's limit.
What can start an automation?+
A comment on a post or reel, a comment during an Instagram Live, a reply to your story, a direct message, or a DM about a post or reel — each matched against the keywords you choose, or any comment at all.
Does it post to Instagram for me?+
Not this feature — it replies and sends DMs. Publishing posts and reels is done from Create & Post and Social Media AutoPilot.
Do the people who reply become leads?+
Yes. People who share an email in the chat are saved as leads in your CRM, and to your email contacts.
Related features
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