Reel Director: business reels made by AI
Say what the reel is for — get three scripts, a storyboard of every scene, and the finished video.
Reels reach more people than any other post, and they're the hardest to make. Reel Director works like a video director in a chat: it asks what the reel is for, what to feature and how it should feel, writes three different scripted drafts in your brand voice, and shows a storyboard frame for every scene before you spend anything on the video. Then it makes the reel — cinematic scenes, your own photos, or an AI presenter speaking to camera.
What you get
- A director chat that asks one question at a time: goal, what to feature, style, presenter, call to action, length and shape
- Three different scripted drafts, each with a hook, scenes, voiceover and on-screen text
- A storyboard frame for every scene, so you see the reel before it's made
- Cinematic AI scenes, your own product photos, or a product promo made from screenshots of your app or website
- AI presenters chosen by the language they speak — or one made from your own photo
- The video's language picked per reel: English, Hindi, Hinglish, Tamil, Telugu or Bangla
- Change a draft by saying what to change; only the scenes that changed are redone
- Use the finished reel in Create & Post to publish it with its caption
How it works
From idea to done in three steps.
Brief the director
Answer a few questions in the chat — or start from a Create & Post reel draft.
Pick a draft
Compare three scripts and their storyboards, and tweak the one you like.
Make the video
Generate the reel, then publish it from Create & Post.
Frequently asked questions
Do I need to film anything?+
No. Reels can be made entirely from AI scenes, from photos you upload, or with an AI presenter. Your own photos make it show exactly what you sell.
How much does a reel cost?+
Videos use AI credits, charged per 10 seconds of finished video, and the price is shown before you make it. Scripts can be changed in the chat before anything is spent on the video.
Can the presenter speak Hindi?+
Yes. Presenters are listed by the languages they speak, and each reel's language is chosen when you make it — English, Hindi, Hinglish, Tamil, Telugu or Bangla.
Where do the reels go?+
The finished video comes back to Create & Post with its caption and hashtags, where you publish it to Instagram and Facebook or schedule it.
Related features
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Pick a goal, get 3 drafts with images and trending hashtags, and publish — or just chat with the Content Director.
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On-brand images and graphics for posts, ads and offers.
Marketing Automation
A month of posts planned, written, illustrated and published — and today's trends caught as they happen.
Popular with Restaurants, Real Estate, Salons & Beauty, Gyms & Fitness.
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