Campaign

Audience segregation for WhatsApp Broadcast

Send each broadcast only to the people it's for — by tag, city, industry, status or any custom field. Relevant messages get read; untargeted ones get blocked.

1. 1

   Make sure contacts carry the details

   Tags, city, industry and custom fields come from imports, the chatbot, the inbox and the contact form. The more of them are filled, the finer you can target.

2. 2

   Create a segment

   WhatsApp Automation → Segments → New segment. Combine filters: status (e.g. Active), tags (contacts with ANY of the tags), city, industry, a search term, and custom-field values. The count updates as you go.

3. 3

   Broadcast to it

   Broadcast Campaigns → New → on the Audience step choose A segment and pick it. The screen shows how many will receive it after opted-out contacts are removed.

4. 4

   Retarget from the results

   After sending, open the campaign: tap Didn't read, Didn't reply, Clicked or Didn't click, then Broadcast to that group.